Blue Sky Animal Hospital Unveils New Logo Reflecting On 20 Years In North Bay

Media Release

Blue Sky Animal Hospital has unveiled a new look—the winning logo from their contest held in early October. The decision to rebrand aligned with their twenty-year anniversary of providing veterinary services in North Bay, Ontario.

“We love our old logo, but it was time for a refresh. We are the same animal hospital our clients know and love, but we wanted a more modern look.” Blue Sky Registered Veterinary Technician (RVT) Laurie Jaques said. 

The original logo was designed by a client and the idea of the contest was to retain this sense of community. “We love the community. We rely on one another. The clinics in the area all help each other out, and you see your clients everywhere, it’s the people at the grocery store, it’s the people who fix your car—it makes the sense of community that much stronger. So, of course, we asked our clients and friends for help with a new logo.”

In the process, the hospital also wanted to uphold their commitment to the region while reflecting on its evolution. Dr. Robert Porter’s original plans were for a small practice, but the business exploded. Now the hospital utilizes modern technology that includes stem cell therapy and laser surgeries. 

The contest, sponsored by Royal Canin, Zoetis, Hill’s and Merck, was won by a long-term client, Hailey Madigan.

“I’m glad my design was chosen, I feel like my dog Abby, who recently passed away, would be happy after all the care she received from Blue Sky.” Hailey and her new kitten Petunia are already enjoying the prizes which included, among other donations, a Bluetooth speaker, dental kibble, digger interactive feeder, pet nutrition scale and treat jar.

While Hailey has no formal training in graphic design she loves creating for others. Of her winning logo, Hailey said she wanted to follow the contest prompts to keep it clean and simple, “Naturally, I placed the dog and cat against a blue sky and to me, the half moon shape is the umbrella of care that Blue Sky Animal Hospital provides to pets and their owners.”

The team at Blue Sky is thrilled with the modern design, “We also can’t get enough of the interaction between the dog and cat. There’s this myth that all dogs and cats hate each other, but that couldn’t be further from the truth!” Stated Laurie. 

The logo will be featured on the hospital’s website immediately and be rolled out over 2023 to feature on the team’s scrubs and the welcome sign outside. “We’re looking forward to seeing the logo up and around the place. Hopefully, as soon as our clients see the logo, they know this is a place where pets are our family too.”


For more information please contact:

Laurie Jaques: RVT
(705) 472 1570

Images below:
1) Blue & white logo
2) Black & white logo
3) Contest winner Hailey Madigan with Abby

Blue Sky Animal Hospital logo contest winner, Hailey-Madigan-with-Abby
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